Matildas is an online adult store stocking the widest range of top-quality products and lingerie from suppliers around the world. Their brand exudes fun, togetherness and healthy sexual lifestyle rather than explicit content. Matildas brand identity makes use of bright colours, but specific colours - a yellow, two blues, a pink and a base colour of white. The “Oh Yes” icon incorporated into all imagery speaks to their fun loving personality and automatically associates any graphic with the brand.
Below is a selection of some of their work and ideas.
Web Content, Banners, Newsletter, Branding